About us
Your hairstyle has to match your personality and lifestyle.
With the right products you can give your hair that beautiful shine and really make it glow!
With the right products you can give your hair that beautiful shine and really make it glow! This combined with our personally tailored advice will enable you to recreate your professional hairstylist’s results at home.
Founders
DNA was founded by Anna, Tovstanovskaja and Natali Petrova, two young enterprising women wanting to distinguish themselves in the current impersonal online market by taking a new, professional and personal approach, specially tailored to your specific needs.
Anna (CREATIVE DIRECTOR)
I have been a hairstylist at the highest level for 11 years now. Healthy hair starts with the right products and a consistent hairroutine perfectly suited for your hair. That’s why we went looking for the highest quality products to supply directly to our clients while we also provide them with personal advice on how to obtain the desired professional level results in your home. We care about your hair!
Natali (Operational Director)
We are going to make sure you receive the right products at the best prices in your home as quickly as possible, together with personal advice tailored to your specific needs.
I am convinced that if you try our business, we will quickly gain your trust by delivering high quality products paired with personal advice, because we care about your hair!
I am convinced that if you try our business, we will quickly gain your trust by delivering high quality products paired with personal advice, because we care about your hair!
